blow dry, straighten, smooth, flip and add volume in one step

Lena brand story

LENA is a U.S based hair care brand. 

Ever since its establishment in 2003, the brand’s team have been working with stylists to develop patented technologies for high end professional hair styling irons both for salon and personal use. 

History of LENA is all about the dedication. We believe all fades but the feeling to be yourself stays. Thus we explore possibilities of making hair styling easier & more enjoyable by providing you with quality products in the latest design and help you identify the right tools tailored for your hair type. “Style and care when doing hair”, you get this at LENA. 

LENA has by far developed and launched numerous patented hair styling products which have been sold in more than 60 markets worldwide. It’s today a label for healthy and trendy hair.  

Meet LENA, meet your best.    


Geniecurl Auto Hair Curling Wand


Work keeps me always on the run, and my hair needs constant work. Geniecurl is a lifesaver. It goes with me everywhere. I use it at least once a day.


I have class early in the morning, so I keep my Geniecurl close in-case I have to prepare my hair quickly. The Auto Curl feature is a lifesaver!


I’m especially fond of the overall Geniecurl design. The heat guard is very vital to me. I’m used to getting burned, and that feature makes it more than worth the cost.